Plenary III: Connecting Data and Your Personal Story for Effective Messaging in Advocacy
Connecting data and your personal story is critical for effective advocacy. During this session participants will learn how to use a personal story and relevant data to advocate with a policy maker. They will learn the skills needed to be effective advocates when it comes to the "ask".
Rachael Dombrowski (Moderator)
Wayne State University
Rachael Dombrowski, PhD, MPH, designs, implements and evaluates multilevel interventions to advance social justice and improve community health. Dr. Dombrowski is a faculty member of the Wayne State University Center for Health and Community Impact and the College of Education Community Health program where she conducts community-based participatory research, including program development and evaluation within the Midwest and nation-wide. Dr. Dombrowski serves as an evaluator for the Best Food Forward school-based nutrition supports intervention, and recently conducted an assessment of over 200 grocery stores for the Detroit Great Grocer Project. Prior to joining Wayne State, Dr. Dombrowski had over 10 years of experience directing and evaluating several multilevel interventions focused on policy, systems and environmental change within schools, communities, hospitals and corner stores in suburban Cook County and Chicago, Illinois. She is a graduate of the University of Illinois at Chicago (PhD) and the University of Michigan (MPH). She has worked in the public health field for over 15 years.
Robyn Castellani, PhD
President & CEO
Castle & Spark
Robyn Castellani is CEO of Castle and Spark, a consulting company that builds on behavioral science and social marketing for effective storytelling and powerful narratives. Robyn has 25 years’ experience in marketing, working on both the advertising and public relations side of the street, for firms including Saatchi & Saatchi Advertising and Porter Novelli. She was a partner and the global director of Porter Novelli’s groundbreaking social marketing practice for many years.
Robyn is a nationally recognized thought leader in the field of behavior change and social marketing – crafting some of the most successful social change programs of the past 25 years. Her campaigns have won awards including the Silver Anvil, PR Week’s Public Service Campaign of the Year, and the HHS Award for Distinguished Public Service Campaign.
Robyn is a Phi Beta Kappa graduate of Brown University and is married to Steve Runholt, a Presbyterian Minister.